[{"_id":"65f96a7a69dd68003de0fa0e","wid":"65f96a7a69dd68003de0fa0e","mag_num_id":4679266,"type":"background","color":"ffffff","opacity":1,"mute":true,"viewport_phone_portrait":{},"originId":"65364933b15f33005af1601b","__v":0},{"_id":"65f96a7a69dd68003de0fa0f","wid":"65f96a7a69dd68003de0fa0f","mag_num_id":4679266,"type":"text","x":354,"y":110,"w":567,"h":514,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"6sglq","text":"The genesis of the campaign","entityRanges":[],"depth":0},{"key":"6b2ie","text":"The Travel Magician was part of Skyscanner’s brand campaign in Canada, which focused on launching the company brand as a challenger and emphasizing travel planning over destinations. “This concept was conveyed through our TV ads and other media.","entityRanges":[{"offset":4,"length":15,"key":0},{"offset":45,"length":14,"key":1}],"depth":0},{"key":"59akl","text":"The strategy wasn’t to simply repeat creative elements across different media, but to create content that would resonate at various levels,”","entityRanges":[],"depth":0},{"key":"e06hn","text":"comments James. For example, Skyscanner adapted the Travel Magician TV ad for TikTok by emphasizing hyperreal elements and infusing the ad with the brand's features and personality.","entityRanges":[{"offset":74,"length":10,"key":2}],"depth":0}],"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"e06hn","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.travelmagician.net/","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"u34"}},"1":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.youtube.com/watch?v=eetT1_x85Jc","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"31fhb"}},"2":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.tiktok.com/@skyscanner/video/7277597128891845931","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"3jp2h"}}},"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":304,"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ca43633c-8caf-44f0-9b15-722ce7c032f1"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-2bf7dba5-060a-41d2-ba19-77ec99521582"}},{"key":"e06hn","data":{"sizesLinkedStatus":false,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}}],"viewport_tablet_portrait":{"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"e06hn","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ca43633c-8caf-44f0-9b15-722ce7c032f1"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-2bf7dba5-060a-41d2-ba19-77ec99521582"}},{"key":"e06hn","data":{"sizesLinkedStatus":false,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}}],"entityMap":{"0":{"type":"LINK","data":{"url":"https://www.travelmagician.net/","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-637fbb84-898e-4c45-9e25-ddf207df8f35","id":"u34"},"mutability":"MUTABLE"},"1":{"type":"LINK","data":{"url":"https://www.youtube.com/watch?v=eetT1_x85Jc","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"31fhb"},"mutability":"MUTABLE"},"2":{"type":"LINK","data":{"url":"https://www.tiktok.com/@skyscanner/video/7277597128891845931","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"3jp2h"},"mutability":"MUTABLE"}},"x":354,"y":110,"w":567,"h":514,"z":301},"viewport_phone_portrait":{"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"e06hn","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ea8513b1-c3df-46c7-9d15-708e6e00e40e"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997","paddings":{"top":130}}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-7d039a09-ba2e-49ce-adfa-6d998003d096","paddings":{"top":22}}},{"key":"e06hn","data":{"sizesLinkedStatus":false,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997","paddings":{"top":19}}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.travelmagician.net/","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"u34"}},"1":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.youtube.com/watch?v=eetT1_x85Jc","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"31fhb"}},"2":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://www.tiktok.com/@skyscanner/video/7277597128891845931","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"3jp2h"}}},"x":10,"y":160,"w":300,"h":805,"z":304},"originId":"65364933b15f33005af1601c","name":"","text":"","__v":0},{"_id":"65f96a7a69dd68003de0fa10","wid":"65f96a7a69dd68003de0fa10","mag_num_id":4679266,"type":"text","x":20,"y":120,"w":146,"h":130,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":false,"blocks":[{"key":"4lo66","text":"About Skyscanner:","entityRanges":[],"depth":0},{"key":"bs9rj","text":"Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travelers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car rentals every month.","entityRanges":[],"depth":0}],"styles":[{"key":"4lo66","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":17,"styles":["0;0"]}],"keys":["FONT_VARIABLE"],"values":["wght|748"]}},{"key":"bs9rj","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":249,"styles":["0;0"]}],"keys":["LETTER_SPACING"],"values":["0.2"]}}],"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":305,"blocksMeta":[{"key":"4lo66","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}},{"key":"bs9rj","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b","paddings":{"top":10}}}],"viewport_tablet_portrait":{"styles":[{"key":"4lo66","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":22,"styles":["0;0"]}],"keys":["FONT_VARIABLE"],"values":["wght|748"]}},{"key":"bs9rj","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":292,"styles":["0;0"]}],"keys":["LETTER_SPACING"],"values":["0"]}},{"key":"fgvq8","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":219,"styles":["0;0"]}],"keys":["LETTER_SPACING"],"values":["0.2"]}}],"blocksMeta":[{"key":"4lo66","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}},{"key":"bs9rj","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b","paddings":{"top":10}}}],"x":20,"y":120,"w":146,"h":240,"z":302},"viewport_phone_portrait":{"x":10,"y":250,"w":223,"h":90,"z":305,"styles":[{"key":"4lo66","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":22,"styles":["0;0"]}],"keys":["FONT_VARIABLE"],"values":["wght|748"]}},{"key":"bs9rj","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":292,"styles":["0;0"]}],"keys":["LETTER_SPACING"],"values":["0"]}},{"key":"fgvq8","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":219,"styles":["0;0"]}],"keys":["LETTER_SPACING"],"values":["0.2"]}}],"blocksMeta":[{"key":"4lo66","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}},{"key":"bs9rj","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b","paddings":{"top":10}}}]},"originId":"65364933b15f33005af1601d","name":"","text":"","entityMap":{},"__v":0},{"_id":"65f96a7a69dd68003de0fa11","wid":"65f96a7a69dd68003de0fa11","mag_num_id":4679266,"type":"picture","x":20,"y":1289.97,"w":146,"h":81.06,"z":306,"cropH":1066,"cropW":1920,"cropX":0,"cropY":0,"originalH":1066,"originalW":1920,"scale":0.076041666666667,"border_color":"F4F4F4","border_color_opacity":100,"border_radius":0,"border_radius_bl":0,"border_radius_br":0,"border_radius_independent":false,"border_radius_max":false,"border_radius_tl":0,"border_radius_tr":0,"border_size":0,"opacity":1,"clickLink":"https://blog.readymag.com/how-storytelling-techniques-can-help-you-create-better-design/","clickTarget":"_blank","name":"","animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"9f4b51ea-dd67-4212-95a1-877c60f8e5f9","type":"scroll"}],"viewport_tablet_portrait":{"originalW":1920,"originalH":1066,"picture":{"thumbUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-adda1e0f-1e64-418e-8227-3ac0971bafc0.gif","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-68318b1a-f671-4aa7-8ebe-71d872b34690.gif","originUrls":{"thumbUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-adda1e0f-1e64-418e-8227-3ac0971bafc0.gif","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-68318b1a-f671-4aa7-8ebe-71d872b34690.gif"},"type":"gif"}},"viewport_phone_portrait":{"picture":{"thumbUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-adda1e0f-1e64-418e-8227-3ac0971bafc0.gif","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-68318b1a-f671-4aa7-8ebe-71d872b34690.gif","originUrls":{"thumbUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-adda1e0f-1e64-418e-8227-3ac0971bafc0.gif","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-68318b1a-f671-4aa7-8ebe-71d872b34690.gif"},"type":"gif"},"cropW":2878,"cropH":1549,"cropX":0,"cropY":0,"originalW":1920,"originalH":1066,"scale":0.077484364141765,"border_size":1,"border_color":"d7d7d7","border_color_opacity":100,"border_radius":0,"border_radius_max":false,"border_radius_tl":0,"border_radius_tr":0,"border_radius_bl":0,"border_radius_br":0,"border_radius_independent":false,"opacity":1,"x":10,"y":1559,"w":223,"h":120,"z":306},"originId":"65364933b15f33005af16021","blurHash":"UxM*N|t7~1t7%1j[R-j[oGjtRofk%La#WWod","picture":{"thumbUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-adda1e0f-1e64-418e-8227-3ac0971bafc0.gif","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-68318b1a-f671-4aa7-8ebe-71d872b34690.gif","originUrls":{"thumbUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-adda1e0f-1e64-418e-8227-3ac0971bafc0.gif","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/Image-68318b1a-f671-4aa7-8ebe-71d872b34690.gif"},"type":"gif"},"__v":0},{"_id":"65f96a7a69dd68003de0fa12","wid":"65f96a7a69dd68003de0fa12","mag_num_id":4679266,"type":"text","x":20,"y":1376,"w":146,"h":32,"version":3,"blocks":[{"key":"bdv4m","text":"How storytelling techniques can help you create better design","entityRanges":[{"offset":0,"length":61,"key":0}],"depth":0}],"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://blog.readymag.com/how-storytelling-techniques-can-help-you-create-better-design/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"6c3o0"}}},"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"verticalAlign":"top","textDirection":"LTR","autosize":true,"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":307,"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"9f4b51ea-dd67-4212-95a1-877c60f8e5f9","type":"scroll"}],"viewport_tablet_portrait":{"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"entityMap":{"0":{"type":"LINK","data":{"url":"https://blog.readymag.com/how-storytelling-techniques-can-help-you-create-better-design/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"6c3o0"},"mutability":"MUTABLE"}},"x":20,"y":1680,"w":146,"h":32,"z":307,"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"9f4b51ea-dd67-4212-95a1-877c60f8e5f9","type":"scroll"}]},"viewport_phone_portrait":{"x":10,"y":1689,"w":223,"h":22,"z":307,"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"entityMap":{"0":{"type":"LINK","data":{"url":"https://blog.readymag.com/how-storytelling-techniques-can-help-you-create-better-design/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"6c3o0"},"mutability":"MUTABLE"}},"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"9f4b51ea-dd67-4212-95a1-877c60f8e5f9","type":"scroll"}]},"originId":"65364933b15f33005af16022","name":"","text":"","__v":0},{"_id":"65f96a7a69dd68003de0fa13","wid":"65f96a7a69dd68003de0fa13","mag_num_id":4679266,"type":"text","x":354,"y":1267,"w":567,"h":198,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"84c14","text":"To engage the audience further, the brand marketing team introduced an element of discovery with the Travel Magician website, aiming to create a “rabbit hole” effect that rewarded curiosity with engaging content. “Readymag was particularly useful because it allowed us to rapidly develop a site with advanced features like parallax effects, custom fonts, and animations that enhanced the campaign's creative appeal,” James explains.","entityRanges":[{"offset":341,"length":12,"key":0},{"offset":359,"length":10,"key":1}],"depth":0}],"styles":[{"key":"84c14","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":308,"blocksMeta":[{"key":"84c14","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}}],"viewport_phone_portrait":{"styles":[{"key":"84c14","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"84c14","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997"}}],"x":10,"y":1174,"w":300,"h":360,"z":308,"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://help.readymag.com/hc/en-us/articles/360018417451-Text#:~:text=were%20initially%20created.-,Fonts,-To%20add%20fonts","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"dmei2"}},"1":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://help.readymag.com/hc/en-us/articles/360020527292-Animation","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"f77t2"}}}},"originId":"65364933b15f33005af16023","entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://help.readymag.com/hc/en-us/articles/360018417451-Text#:~:text=were%20initially%20created.-,Fonts,-To%20add%20fonts","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"dmei2"}},"1":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://help.readymag.com/hc/en-us/articles/360020527292-Animation","anchorPosition":0,"type":"URL","target":"_self","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"f77t2"}}},"name":"","text":"","__v":0},{"_id":"65f96a7a69dd68003de0fa14","wid":"65f96a7a69dd68003de0fa14","mag_num_id":4679266,"type":"picture","x":20,"y":680,"w":984,"h":550,"z":303,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-0b26c800-5dba-44cc-ba1b-c61ac24795da.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-0b26c800-5dba-44cc-ba1b-c61ac24795da.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-0b26c800-5dba-44cc-ba1b-c61ac24795da.png"},"cropW":3024,"cropH":1690,"cropX":0,"cropY":0,"originalW":3024,"originalH":1716,"scale":0.325396825396825,"blurHash":"UHRQ:W-ArY=H=wW;r?r?aKjFe:fQ}EniS#XR","viewport_phone_portrait":{"x":10,"y":990,"w":300,"h":180,"z":309,"cropW":2860,"cropH":1716,"cropX":82,"cropY":0,"scale":0.104895104895105,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-0b26c800-5dba-44cc-ba1b-c61ac24795da.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-0b26c800-5dba-44cc-ba1b-c61ac24795da.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-0b26c800-5dba-44cc-ba1b-c61ac24795da.png"},"originalW":3024,"originalH":1716},"name":"","originId":"65364eeea88c4600289e7af7","__v":0},{"_id":"65f96a7a69dd68003de0fa18","wid":"65f96a7a69dd68003de0fa18","mag_num_id":4679266,"type":"text","x":354,"y":1560,"w":567,"h":484,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"84c14","text":"The magic behind Travel Magician","entityRanges":[],"depth":0},{"key":"6s67j","text":"The work on the Travel Magician campaign began in Figma, with James laying out the business needs, campaign objectives, ideas, assets, and art direction. Then, the team explored Readymag's Examples library for inspiration, including font examples and interesting features like circular rotations and parallax effects. These insights provided inspiration and helped the team adapt elements for the project, such as using parallax for the magician merch section or incorporating timelines effectively.\n\nMapping out the user journey and starting content creation was next. “Design thinking was crucial throughout this process, from initial wireframes that established the sections to early designs that began shaping our style,” James says. This iterative process involved constant testing and refinement of the visuals, graphics, and interactions within Readymag.","entityRanges":[],"depth":0}],"styles":[{"key":"84c14","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6s67j","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":309,"blocksMeta":[{"key":"84c14","data":{"sizesLinkedStatus":true,"textStyle":"style-ca43633c-8caf-44f0-9b15-722ce7c032f1"}},{"key":"6s67j","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db","paddings":{"bottom":0}}}],"viewport_phone_portrait":{"styles":[{"key":"84c14","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6s67j","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"7a11u","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"84c14","data":{"sizesLinkedStatus":true,"textStyle":"style-ea8513b1-c3df-46c7-9d15-708e6e00e40e"}},{"key":"6s67j","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997","paddings":{"left":76}}}],"x":10,"y":1761,"w":300,"h":764,"z":310,"entityMap":{}},"originId":"653650f81d253e0044e1a83a","entityMap":{},"name":"","text":"","__v":0},{"_id":"65fad650e615530063fa8ac8","wid":"65fad650e615530063fa8ac8","mag_num_id":4679266,"type":"picture","x":20,"y":2100,"w":984,"h":550,"z":310,"cropW":2542,"cropH":1420.8333333333335,"cropX":0,"cropY":98.58333333333326,"originalW":2542,"originalH":1618,"scale":0.3870967741935484,"blurHash":"ULRW0bt7xv?b-;RjWBfP-;ofM{Rj~qt7ayfR","viewport_phone_portrait":{"x":10,"y":2550,"w":300,"h":180,"z":311,"cropW":2542,"cropH":1525.2,"cropX":0,"cropY":46.39999999999998,"scale":0.11801730920535,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-087832c8-403f-4324-9eba-4c6bc8df34e3.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-087832c8-403f-4324-9eba-4c6bc8df34e3.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-087832c8-403f-4324-9eba-4c6bc8df34e3.png"},"originalW":2542,"originalH":1618},"name":"","originId":"65364eeea88c4600289e7af7","picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-087832c8-403f-4324-9eba-4c6bc8df34e3.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-087832c8-403f-4324-9eba-4c6bc8df34e3.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-087832c8-403f-4324-9eba-4c6bc8df34e3.png"},"__v":0},{"_id":"65fad6c87f17cd004ae355ea","wid":"65fad6c87f17cd004ae355ea","mag_num_id":4679266,"type":"text","x":354,"y":2686,"w":567,"h":550,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"6sglq","text":"The design work was divided among three people: a visual campaign designer, a designer experienced in Readymag, and James himself.* This collaboration allowed them to simultaneously work on visuals and build, fine-tuning their approach along the way. Storyboarding, building, and re-storyboarding helped to refine the narrative and technical execution. Ultimately, designers focused on perfecting elements like parallax and animations, ensuring the right pacing and clarity across different sections. Testing typography, assets, and components brought them to the final designs in Figma, which were then accurately reflected in Readymag. ","entityRanges":[],"depth":0},{"key":"59akl","text":"“The tool’s flexibility enabled us to turn the concept into a fully realized site within two weeks from wireframe to build, including both writing and design,” reveals James.","entityRanges":[],"depth":0}],"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{},"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":311,"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-2bf7dba5-060a-41d2-ba19-77ec99521582"}}],"viewport_tablet_portrait":{"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"e06hn","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ca43633c-8caf-44f0-9b15-722ce7c032f1"}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-2bf7dba5-060a-41d2-ba19-77ec99521582"}}],"entityMap":{},"x":47,"y":230,"w":567,"h":1538,"z":103},"viewport_phone_portrait":{"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997"}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-7d039a09-ba2e-49ce-adfa-6d998003d096","paddings":{"top":22}}}],"entityMap":{},"x":10,"y":2734,"w":300,"h":782,"z":312},"originId":"65364933b15f33005af1601c","name":"","text":"","__v":0},{"_id":"65fad74c7f17cd004ae35ef6","wid":"65fad74c7f17cd004ae35ef6","mag_num_id":4679266,"type":"text","x":20,"y":3000,"w":146,"h":162,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"4lo66","text":"The full project team included James Bradley as Principal Creative Lead, Remco Graham as Head of Copy, Ross Mawdsley as Head of Design, Andre LeMasurier as ECD of Brand, James Rose as Principal Producer, Fiona Cain as Senior Copywriter, Patrick Horan as Senior Designer, Rob Dickson as Freelance Senior Designer, Peter Dickson as Head of Motion, and Belén Mielgo as Senior Designer.","entityRanges":[],"depth":0}],"styles":[{"key":"4lo66","type":"unstyled","inlineStyles":{"styles":[{"offset":0,"length":382,"styles":["0;0"]}],"keys":["LETTER_SPACING"],"values":["0.2"]}}],"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":312,"blocksMeta":[{"key":"4lo66","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"viewport_phone_portrait":{"x":10,"y":3540,"w":223,"h":92,"z":313,"styles":[{"key":"4lo66","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"4lo66","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"entityMap":{}},"originId":"65364933b15f33005af1601d","name":"","text":"","entityMap":{},"__v":0},{"_id":"65fad7ea9ae74b0013ac50bc","wid":"65fad7ea9ae74b0013ac50bc","mag_num_id":4679266,"type":"text","x":354,"y":3880.16,"w":567,"h":734,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"6sglq","text":"Readymag’s role in the toolkit","entityRanges":[],"depth":0},{"key":"6b2ie","text":"James’s department doesn't have a large development team dedicated exclusively to brand campaigns. So, Readymag offers the ability to execute projects without a specialized dev team. For designers who can code and possess motion skills, Readymag offers a powerful tool to achieve a great deal.\n\n“Another reason we prefer Readymag is its flexibility compared to some other tools. Readymag unleashes creativity, enabling you to do virtually anything you envision, rather than fitting into a predefined mold like when building a store. Though you could probably build a store with Readymag, its true strength lies in the versatility it offers, especially with features like parallax scrolling, which adds a dynamic layer to our projects.","entityRanges":[],"depth":0},{"key":"59akl","text":"I always knew Readymag could handle parallax, but the extent to which we utilized it truly surprised me.","entityRanges":[],"depth":0},{"key":"e06hn","text":"Moreover, creating complex sections on the page and animating transitions both between and within them surpassed my expectations for a web builder. This level of complexity isn’t something you typically anticipate from such tools,” explains James.","entityRanges":[],"depth":0}],"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"e06hn","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{},"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":313,"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ca43633c-8caf-44f0-9b15-722ce7c032f1"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-2bf7dba5-060a-41d2-ba19-77ec99521582"}},{"key":"e06hn","data":{"sizesLinkedStatus":false,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}}],"viewport_phone_portrait":{"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"59akl","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"e06hn","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ea8513b1-c3df-46c7-9d15-708e6e00e40e"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997","paddings":{"top":20}}},{"key":"59akl","data":{"sizesLinkedStatus":false,"textStyle":"style-7d039a09-ba2e-49ce-adfa-6d998003d096","paddings":{"top":21}}},{"key":"e06hn","data":{"sizesLinkedStatus":false,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997","paddings":{"top":20}}}],"entityMap":{},"x":10,"y":3890,"w":300,"h":1015,"z":314},"originId":"65364933b15f33005af1601c","name":"","text":"","__v":0},{"_id":"65fad86d5f2c5a00365a8f10","wid":"65fad86d5f2c5a00365a8f10","mag_num_id":4679266,"type":"picture","x":20,"y":4520.16,"w":146,"h":146,"z":314,"cropH":1950,"cropW":1950,"cropX":0,"cropY":0,"originalH":1954,"originalW":1950,"scale":0.074871794871795,"border_color":"F4F4F4","border_color_opacity":100,"border_radius":0,"border_radius_bl":0,"border_radius_br":0,"border_radius_independent":false,"border_radius_max":false,"border_radius_tl":0,"border_radius_tr":0,"border_size":0,"opacity":1,"clickLink":"https://blog.readymag.com/animation-at-work-tips-on-how-to-engage-your-audience-bab49a36152e/","clickTarget":"_blank","name":"","animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"e6602a58-d6bc-478e-98a0-ab05ba597be1","type":"scroll"}],"viewport_tablet_portrait":{"originalW":1950,"originalH":1954,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png"},"x":20,"y":1517,"z":105,"w":146,"h":81.06,"scale":0.07487179487179488,"cropX":0,"cropY":435.6718750000001,"cropW":1950,"cropH":1082.6562499999998},"viewport_phone_portrait":{"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png"},"cropW":1950,"cropH":1950,"cropX":0,"cropY":0,"originalW":1950,"originalH":1954,"scale":0.114358974358974,"border_size":1,"border_color":"d7d7d7","border_color_opacity":100,"border_radius":0,"border_radius_max":false,"border_radius_tl":0,"border_radius_tr":0,"border_radius_bl":0,"border_radius_br":0,"border_radius_independent":false,"opacity":1,"x":10,"y":4929,"w":223,"h":223,"z":315},"originId":"65364933b15f33005af16021","blurHash":"UHRPEYaf]m|^;h=Jn%Aq]m;}AsAX$PWpjZ,?","picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-3b2c95a4-7cd4-4582-9d2b-59bf360568d4.png"},"__v":0},{"_id":"65fad86ee7224f002864bd29","wid":"65fad86ee7224f002864bd29","mag_num_id":4679266,"type":"text","x":20,"y":4671.18,"w":146,"h":22,"version":3,"blocks":[{"key":"bdv4m","text":"Animation at work: Tips on how to engage your audience","entityRanges":[{"offset":0,"length":54,"key":0}],"depth":0}],"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://blog.readymag.com/animation-at-work-tips-on-how-to-engage-your-audience-bab49a36152e/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"duju1"}}},"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"verticalAlign":"top","textDirection":"LTR","autosize":true,"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":315,"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"e6602a58-d6bc-478e-98a0-ab05ba597be1","type":"scroll"}],"viewport_tablet_portrait":{"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"entityMap":{"0":{"type":"LINK","data":{"url":"https://blog.readymag.com/animation-at-work-tips-on-how-to-engage-your-audience-bab49a36152e/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"duju1"},"mutability":"MUTABLE"}},"x":20,"y":1907.03,"w":146,"h":22,"z":106,"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"e6602a58-d6bc-478e-98a0-ab05ba597be1","type":"scroll"}]},"viewport_phone_portrait":{"x":10,"y":5162,"w":223,"h":22,"z":316,"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"entityMap":{"0":{"type":"LINK","data":{"url":"https://blog.readymag.com/animation-at-work-tips-on-how-to-engage-your-audience-bab49a36152e/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"duju1"},"mutability":"MUTABLE"}},"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"e6602a58-d6bc-478e-98a0-ab05ba597be1","type":"scroll"}]},"originId":"65364933b15f33005af16022","name":"","text":"","__v":0},{"_id":"65fad8d01fa46b001cb8e469","wid":"65fad8d01fa46b001cb8e469","mag_num_id":4679266,"type":"text","x":354,"y":4710.16,"w":567,"h":564,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"6sglq","text":"Measuring success","entityRanges":[],"depth":0},{"key":"6b2ie","text":"The primary goal of this campaign was to leverage Skyscanner’s hardworking assets, ranging from TV commercials and outdoor advertising to paid social media, advertisements on their own site, and influencer outreach. The Travel Magician website aimed to reward curiosity, showcasing the brand in various ways. As mentioned earlier, brand awareness is crucial for Skyscanner, focusing on how to build a relationship with the audience and the world they're creating.\n\nAdditionally, campaigns like this serve multiple purposes. They're excellent for award case studies, demonstrating how we can extend conceptual ideas. They also play a significant role in hiring by highlighting our creative team's desire to push boundaries and innovate in every project. “From a business perspective, while our objectives primarily centered on brand awareness, we didn't set high expectations for direct outcomes. However, the campaign facilitated numerous ‘warm handshakes’ into our product, with various elements and ‘secrets’ shared throughout the page that led to product features, effectively weaving our brand story back into our product narrative,” James adds.","entityRanges":[],"depth":0}],"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{},"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":316,"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ca43633c-8caf-44f0-9b15-722ce7c032f1"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}}],"viewport_phone_portrait":{"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ea8513b1-c3df-46c7-9d15-708e6e00e40e"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997","paddings":{"top":20}}}],"entityMap":{},"x":10,"y":5241,"w":300,"h":984,"z":317},"originId":"65364933b15f33005af1601c","name":"","text":"","__v":0},{"_id":"65fad989ad6a700052e98e1a","wid":"65fad989ad6a700052e98e1a","mag_num_id":4679266,"type":"text","x":354,"y":5916.57,"w":567,"h":178,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"84c14","text":"The website attracted over 20,000 visitors, which is impressive considering the campaign's nature. It signifies a sizable achievement when you consider the consumer journey: seeing a TV ad, watching a TikTok video, and then clicking through from TikTok. This sequence of actions is a substantial ask in terms of user engagement, diverging significantly from typical social media interactions.","entityRanges":[],"depth":0}],"styles":[{"key":"84c14","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":317,"blocksMeta":[{"key":"84c14","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}}],"viewport_phone_portrait":{"styles":[{"key":"84c14","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"84c14","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997"}}],"x":10,"y":6435,"w":300,"h":320,"z":318,"entityMap":{}},"originId":"65364933b15f33005af16023","entityMap":{},"name":"","text":"","__v":0},{"_id":"65fad9aa580380003ce82b5f","wid":"65fad9aa580380003ce82b5f","mag_num_id":4679266,"type":"picture","x":20,"y":5939.57,"w":146,"h":81.06,"z":318,"cropH":1332,"cropW":2399.099437148218,"cropX":0.4502814258910348,"cropY":0,"originalH":1332,"originalW":2400,"scale":0.060856168668669,"border_color":"F4F4F4","border_color_opacity":100,"border_radius":0,"border_radius_bl":0,"border_radius_br":0,"border_radius_independent":false,"border_radius_max":false,"border_radius_tl":0,"border_radius_tr":0,"border_size":0,"opacity":1,"clickLink":"https://blog.readymag.com/a-discipline-for-designers-product-designer-on-why-metrics-matter/","clickTarget":"_blank","name":"","animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"16c3debe-0367-44ff-b8e3-74607ac8177b","type":"scroll"}],"viewport_phone_portrait":{"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-e56b9cb0-bd3b-4042-b6b0-18da8d23519c.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-e56b9cb0-bd3b-4042-b6b0-18da8d23519c.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-e56b9cb0-bd3b-4042-b6b0-18da8d23519c.png"},"cropW":2400,"cropH":1291.4798206278028,"cropX":0,"cropY":20.26008968609858,"originalW":2400,"originalH":1332,"scale":0.092916666666667,"border_size":1,"border_color":"d7d7d7","border_color_opacity":100,"border_radius":0,"border_radius_max":false,"border_radius_tl":0,"border_radius_tr":0,"border_radius_bl":0,"border_radius_br":0,"border_radius_independent":false,"opacity":1,"x":10,"y":6780,"w":223,"h":120,"z":319,"originalCropX":0,"originalCropY":20.26008968609858,"originalCropW":2400,"originalCropH":1291.4798206278028},"originId":"65364933b15f33005af16021","blurHash":"U,Oe_9-WeA?F?^o#NGa#%fofSgX9%1ocf*kD","picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-e56b9cb0-bd3b-4042-b6b0-18da8d23519c.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-e56b9cb0-bd3b-4042-b6b0-18da8d23519c.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-e56b9cb0-bd3b-4042-b6b0-18da8d23519c.png"},"originalCropH":1332,"originalCropW":2399.099437148218,"originalCropX":0.4502814258910348,"originalCropY":0,"version":2,"__v":0},{"_id":"65fad9abf53fdc0041cdd4c7","wid":"65fad9abf53fdc0041cdd4c7","mag_num_id":4679266,"type":"text","x":20,"y":6026.6,"w":146,"h":32,"version":3,"blocks":[{"key":"bdv4m","text":"A discipline for designers: product designer on why metrics matter","entityRanges":[{"offset":0,"length":66,"key":0}],"depth":0}],"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{"0":{"type":"LINK","mutability":"MUTABLE","data":{"url":"https://blog.readymag.com/a-discipline-for-designers-product-designer-on-why-metrics-matter/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"d464g"}}},"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"verticalAlign":"top","textDirection":"LTR","autosize":true,"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":319,"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"16c3debe-0367-44ff-b8e3-74607ac8177b","type":"scroll"}],"viewport_phone_portrait":{"x":10,"y":6910,"w":223,"h":22,"z":320,"styles":[{"key":"bdv4m","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"bdv4m","data":{"sizesLinkedStatus":true,"textStyle":"style-5f84af42-b5a7-43dd-acce-36aa119e582b"}}],"entityMap":{"0":{"type":"LINK","data":{"url":"https://blog.readymag.com/a-discipline-for-designers-product-designer-on-why-metrics-matter/","anchorPosition":0,"type":"URL","target":"_blank","linkStyle":"link-style-139888da-1a40-4b72-9dd0-07986b08a6ca","id":"d464g"},"mutability":"MUTABLE"}},"animation":[{"steps":[{"speed":1,"opacity":100,"start_point":"bottom","start_offset":0,"from_opacity":0,"use_opacity":true}],"UUID":"16c3debe-0367-44ff-b8e3-74607ac8177b","type":"scroll"}]},"originId":"65364933b15f33005af16022","name":"","text":"","__v":0},{"_id":"65fada196df8870031001eb9","wid":"65fada196df8870031001eb9","mag_num_id":4679266,"type":"text","x":354,"y":6189.57,"w":567,"h":284,"version":3,"verticalAlign":"top","textDirection":"LTR","autosize":true,"blocks":[{"key":"6sglq","text":"What’s in the pipeline","entityRanges":[],"depth":0},{"key":"6b2ie","text":"Skyscanner began adopting and using Readymag around 2020, gradually fine-tuning its approach. Now, it's fully integrated into their workflow, and the brand marketing team is currently working on eight to ten projects with Readymag, including both traditional reports and one-off websites like Travel Magician. They're launching another major campaign in Canada this year, featuring an Easter egg similar to the previous efforts—to reward curiosity and creativity, focusing on creating engaging content. This is where Readymag becomes invaluable.","entityRanges":[],"depth":0}],"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"entityMap":{},"flags":{"baseline":true,"calculatedLineHeight":true,"updatedLinks":true,"newListPosition":true},"z":320,"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ca43633c-8caf-44f0-9b15-722ce7c032f1"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-7fdc5807-5864-472a-af4b-ee068eb1f9db"}}],"viewport_phone_portrait":{"styles":[{"key":"6sglq","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}},{"key":"6b2ie","type":"unstyled","inlineStyles":{"styles":[],"keys":[],"values":[]}}],"blocksMeta":[{"key":"6sglq","data":{"sizesLinkedStatus":true,"textStyle":"style-ea8513b1-c3df-46c7-9d15-708e6e00e40e"}},{"key":"6b2ie","data":{"sizesLinkedStatus":true,"textStyle":"style-906c3626-f4fc-4127-8bcf-074cb4f9f997","paddings":{"top":20}}}],"entityMap":{},"x":10,"y":6981,"w":300,"h":504,"z":321},"originId":"65364933b15f33005af1601c","name":"","text":"","__v":0},{"_id":"65fadae29ae74b0013ac8fce","wid":"65fadae29ae74b0013ac8fce","mag_num_id":4679266,"type":"picture","x":20,"y":5330.16,"w":984,"h":550,"z":302,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-2bd08ca1-11da-459e-aed6-4c08378e2eb5.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-2bd08ca1-11da-459e-aed6-4c08378e2eb5.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-2bd08ca1-11da-459e-aed6-4c08378e2eb5.png"},"cropW":1920,"cropH":1073.1707317073171,"cropX":0,"cropY":3.4146341463414274,"originalW":1920,"originalH":1080,"scale":0.5125,"blurHash":"U45}]$NNpLoiKns;Rja~9YbbW9s8=AW.jEni","viewport_phone_portrait":{"x":10,"y":6250,"w":300,"h":180,"z":303,"cropW":1800,"cropH":1080,"cropX":60,"cropY":0,"scale":0.166666666666667,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-2bd08ca1-11da-459e-aed6-4c08378e2eb5.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-2bd08ca1-11da-459e-aed6-4c08378e2eb5.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-2bd08ca1-11da-459e-aed6-4c08378e2eb5.png"},"originalW":1920,"originalH":1080},"name":"","originId":"65364eeea88c4600289e7af7","__v":0},{"_id":"65fadba964b307001923891f","wid":"65fadba964b307001923891f","mag_num_id":4679266,"type":"picture","x":20,"y":3289.96,"w":984,"h":550,"z":301,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-5824efa9-2895-41aa-bb6f-1a0a85fbe95e.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-5824efa9-2895-41aa-bb6f-1a0a85fbe95e.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-5824efa9-2895-41aa-bb6f-1a0a85fbe95e.png"},"cropW":3024,"cropH":1690.2439024390244,"cropX":0,"cropY":12.878048780487802,"originalW":3024,"originalH":1716,"scale":0.3253968253968254,"blurHash":"U46HM@ofvfxZ~AoL$is:9]azIpR+0ga#EhNG","viewport_phone_portrait":{"x":10,"y":3660,"w":300,"h":180,"z":302,"cropW":3024,"cropH":1716,"cropX":0,"cropY":0,"scale":0.099206349206349,"originalW":3024,"originalH":1716,"picture":{"lambdaUrl":"https://i-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-5824efa9-2895-41aa-bb6f-1a0a85fbe95e.png","type":"png","unscaledUrl":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-5824efa9-2895-41aa-bb6f-1a0a85fbe95e.png","url":"https://c-p.rmcdn.net/5f7db7cfde8c140015a9fb60/4679266/image-5824efa9-2895-41aa-bb6f-1a0a85fbe95e.png"}},"name":"","originId":"65364eeea88c4600289e7af7","__v":0},{"_id":"6601955fe46424005fee87c5","wid":"6601955fe46424005fee87c5","mag_num_id":4679266,"type":"video","x":20,"y":5330,"w":984,"h":550,"thumbnail_url":"https://i.vimeocdn.com/video/1821819656-cecc66e627331ecdce80b6ff92ffa9fc9103f7dcf172ad4cc3e081447c852d91-d_1280","z":321,"autoplay":true,"color":"3ab9ff","custom_thumbnail":false,"info":false,"loop":true,"mute":true,"picture":null,"provider_name":"Vimeo","start_time":null,"theme":"dark","title":"Skyscanner Brand Performance – Travel Magician Character World","url":"https://vimeo.com/927121050","video_id":927121050,"viewport_phone_portrait":{"x":10,"y":6250,"w":300,"h":180,"z":301},"__v":0}]