How Skyscanner created a “rabbit hole” website to capture a new market

Aspiring to be the ultimate travel hack, Skyscanner helps travelers save time and money on their next trip. With everything from flights to hotels and cars, it strives to make planning travel simple for everyone. As a company that puts travelers first, its entire digital presence should empower travelers to save and embark on journeys. James Bradley, principal creative lead on the brand marketing team at Skyscanner, has been with the company for nearly six years. He told us how Skyscanner uses Readymag to create out-of-the-box campaigns that reward users’ curiosity.