Nailing 800 interactive proposals in 2 years

Antiestático, a Spanish creative audiovisual production company with international offices, designed more than 800 projects in Readymag in just two years and attracted hundreds of big clients with its compelling treatments and director reels. The secret of its success lies in the hard work of a well-coordinated team and preaching four core values: creativity, authenticity, impact, and doing things “de puta madre!” Marc Dominguez, graphic designer and motion grapher at Antiestático, uncovers the backstage of this big production house, dwells on the creative process, and lists the Readymag features he uses the most.