Doing everything “de puta madre”
“Antiestático’s tagline is doing de puta madre. This expression comes from Spanish folklore and means ‘doing something more than at its best’.”—Marc Dominguez
I sketch appealing treatments for advertising projects, music videos, motion pictures, and original series at Antiestático. Antiestático is a dynamic and innovative production company characterized by its bold approach to producing high-quality visual content in advertising. We’re committed to authenticity, believe in pushing the boundaries of visual expression to create unique experiences, and strive to produce videos people will still appreciate in 10 years. Antiestático’s tagline is “de puta madre”—this expression comes from Spanish folklore and means “doing something more than at its best”
Doing everything “de puta madre”
“Antiestático’s tagline is doing de puta madre. This expression comes from Spanish folklore and means ‘doing something more than at its best’.”—Marc Dominguez
I sketch appealing treatments for advertising projects, music videos, motion pictures, and original series at Antiestático. Antiestático is a dynamic and innovative production company characterized by its bold approach to producing high-quality visual content in advertising. We’re committed to authenticity, believe in pushing the boundaries of visual expression to create unique experiences, and strive to produce videos people will still appreciate in 10 years. Antiestático’s tagline is “de puta madre”—this expression comes from Spanish folklore and means “doing something more than at its best”
About Antiestático:
Founded in 2008, Antiestático is a creative audiovisual production company with a global reach. Its impressive client roster includes Coca-Cola, Nestlé, Google, Magnum, Audi, Ferrari F1/Shell, Logitech, Danone, and many others.
About Antiestático:
Founded in 2008, Antiestático is a creative audiovisual production company with a global reach. Its impressive client roster includes Coca-Cola, Nestlé, Google, Magnum, Audi, Ferrari F1/Shell, Logitech, Danone, and many others.
The company has a diverse team of about 20 talented professionals. The core team consists of directors and graphic and motion designers, and we distribute our roles based on individual expertise and project requirements. Every step of a project is controlled by our producers, who assign the work and hold the knowledge of what the result should look like. Also, a massive part of Antiestático is freelancers—directors, photographers, and other professionals worldwide. We call them to work on specific projects that require their additional expertise. Our producers and the core team work from the Madrid office, but we also have other offices in Portugal, México, Colombia, Argentina, and Chile, as some directors shoot in those locations.
The company has a diverse team of about 20 talented professionals. The core team consists of directors and graphic and motion designers, and we distribute our roles based on individual expertise and project requirements. Every step of a project is controlled by our producers, who assign the work and hold the knowledge of what the result should look like. Also, a massive part of Antiestático is freelancers—directors, photographers, and other professionals worldwide. We call them to work on specific projects that require their additional expertise. Our producers and the core team work from the Madrid office, but we also have other offices in Portugal, México, Colombia, Argentina, and Chile, as some directors shoot in those locations.
From brief to the release at Antiestático
“We encourage open and collaborative discussions because the greatest ideas are always a result of joined efforts.”—Marc Dominguez
Once we have a clear grasp of the brief, our producer team collaborates with designers to generate ideas and discuss approaches. We encourage open, collaborative discussions because the greatest ideas are always a result of joined efforts. Also, in our work domain, the projects have short deadlines, so we have to discuss details beforehand to avoid wasting time. Once the idea is settled, the graphic team creates the presentations that help us illustrate the final production look and feel engagingly and interactively. Then, designers polish ready decks online, export them in HTML, and send links to our clients. When we get a client’s feedback, we refine the concept and show them the treatment once again. If the client likes the pitch from our agency, we pass it to the production phase, where a director, a photographer, and the rest of the team work on the audiovisual production.