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Atlas Obscura

How Atlas Obscura got a head start creating a promo page with Readymag templates

Atlas Obscura is an American media company and online magazine covering unusual and overlooked destinations. In August 2021 they launched Gastro Obscura, a curated guide to global foods comprising more than five hundred unexpected dishes, unique ingredients, and culinary traditions from around the world. Being on a tight schedule, Blake Olmstead, the Head of Design at Atlas Obscura, created a promo page for the guide using Warm—one of Readymag’s flexible templates.

90k+ page views

of Gastro Obscura

30% page interactions

leading to purchase

Design tool that doesn’t require weeks of engineering time

“Our design team had long sought a tool that would allow us to create expressive, dynamic, and engaging digital experiences that didn’t require weeks of engineering time. Over the last few years, we’ve tried multiple third-party platforms and plug-ins to satisfy the divergent needs of our editorial, sales, and marketing teams. While some tools work better than others, they all came at significant cost—and none ever gave our team the real control we were looking for,” says Blake Olmstead, Head of Design at Atlas Obscura.

But one day the team stumbled across Readymag. The sales landing page promoting Gastro Obscura was their first project made with Readymag.

Flexible templates to get a head start

“Readymag turned out to be a revelation for us. The toolset felt familiar and really allowed us to write our own rules. Integration onto our site couldn’t have been simpler and the ROI was great. Readymag is the first third-party page builder tool that empowers designers to be fully creative and in control of the digital experience,” says Blake.

“There’s no complicated code or arbitrary restriction on what you can customize like a lot of other platforms. The easy animation and interaction tools bring a whole new level of polish and refinement to our work. Designing and updating content across devices was so easy,” explains Blake Olmstead, Head of Design at Atlas Obscura.

Designing for Mobile and Tablets with Readymag

Does everyone need to go digital?

The engineering team of Atlas Obscura was heads-down on other work so Readymag let design lead the process. The design team gathered requirements from the publishing and marketing teams fast and set to work. The deadline was tight so the team decided to browse Readymag’s templates to give themselves a head start.

Nifty Readymag features wrap up from Atlas Obscura

Broad customization possibilities: Readymag’s features let us completely customize the page, even integrate in-house fonts, ensuring a high level of brand compliance.

Built-in scroll and on-load animation presets: they instantly upgraded the experience and through each phase of the launch, the page was easy to maintain and update, even across platforms.