For me, design is a form of expression: visual music that captures Cairo’s contradictions and quintessence, it’s how I communicate. Branding work was the fire that ignited my passion for the visual arts and opened the door for my imagination. —Abdo Mohamed, founder of Boharat

Simplified workflow

“My workflow to create the website was very simple. First, I handled UX planning, then added visual branding and, finally, brought it to life with the magic of Readymag animation. My team also includes a content writer who created text content and inspected site speed, SEO and general usability. There was one Readymag Instagram post that helped us in particular: thanks to it, we learned how to improve performance with the Google Lighthouse tool,” Abdo says.

Web specimen for Arabic fonts

Abdo Mohamed’s favorite Readymag features

Intuitive interface:

the experience itself was so easy, I felt like designing with a tool I’ve already used before.


Animations:

this is a killer feature, mixing pre-set styles opens the door for creativity.


Precisely control UX:

the appearance of layouts, grids, links, typography and many other sensitive parameters can be thoroughly tuned. There are many details that are killer, especially for anyone that doesn’t code or projects without the budget to hire developers. This approach helps save time, money, and effort.

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