“My workflow to create the website was very simple. First, I handled UX planning, then added visual branding and, finally, brought it to life with the magic of Readymag animation. My team also includes a content writer who created text content and inspected site speed, SEO and general usability. There was one Readymag Instagram post that helped us in particular: thanks to it, we learned how to improve performance with the Google Lighthouse tool,” Abdo says.

The core of the foundry’s website are pages showcasing Boharat’s fonts. The most recent—Felfel—is inspired by Ruq’ah, one of the most widely used styles of Arabic calligraphy, but with a modern pinch of graffiti from the Egyptian streets. The font supports major Arabic script-based languages and covers Arabic, Hindu, and Farsi numbers. Their page for the font also highlights artwork that incorporates it: “Once Felfel was fully cooked, we created a presentation and sent it to a group of Arabic artists and designers. Despite their different backgrounds, education and personalities, all of them created beautiful works,” Abdo says.