I had been looking for a no-coding tool and comparing alternatives for a while. To make up my mind, I selected three solutions and created one simple test page with each. Readymag won the competition flawlessly: I decided to launch a website for my type foundry with it and immediately bought an annual subscription. —Abdo Mohamed, founder of Boharat
How do they use Readymag?
Abdo started using Readymag in February 2021: “A friend of mine shared a project he created with the tool. I liked his work and checked Readymag’s Examples page—the quality of the projects made me feel comfortable about its creative capacity.” Boharat’s website was Abdo’s very first experience in web design—he’d mainly focused on packaging and type before then.
For me, design is a form of expression: visual music that captures Cairo’s contradictions and quintessence, it’s how I communicate. Branding work was the fire that ignited my passion for the visual arts and opened the door for my imagination. —Abdo Mohamed, founder of Boharat
Simplified workflow
“My workflow to create the website was very simple. First, I handled UX planning, then added visual branding and, finally, brought it to life with the magic of Readymag animation. My team also includes a content writer who created text content and inspected site speed, SEO and general usability. There was one Readymag Instagram post that helped us in particular: thanks to it, we learned how to improve performance with the Google Lighthouse tool,” Abdo says.
Web specimen for Arabic fonts
The core of the foundry’s website are pages showcasing Boharat’s fonts. The most recent—Felfel—is inspired by Ruq’ah, one of the most widely used styles of Arabic calligraphy, but with a modern pinch of graffiti from the Egyptian streets. The font supports major Arabic script-based languages and covers Arabic, Hindu, and Farsi numbers. Their page for the font also highlights artwork that incorporates it: “Once Felfel was fully cooked, we created a presentation and sent it to a group of Arabic artists and designers. Despite their different backgrounds, education and personalities, all of them created beautiful works,” Abdo says.
I was looking for old movie posters in Cairo’s oldest book market. There I found a book called ‘Le Structuralism’ by Jean Piaget translated to Arabic, printed and published in 1971. I am no stranger to the allure of old books, but this was a new kind of magic; the headline was in pressed Ruq’ah letters. That was my Eureka moment: it opened me up to experimentation with Ruq’ah and helped me let go of my previous limitations. I started looking more deeply into street language, movie posters, practicing traditional Ruq'ah calligraphy and reading an infinite amount of typography books by hundreds of writers. This is how Felfel was born. —Abdo Mohamed, founder of Boharat
Abdo Mohamed’s favorite Readymag features
Intuitive interface:
the experience itself was so easy, I felt like designing with a tool I’ve already used before.
Animations:
this is a killer feature, mixing pre-set styles opens the door for creativity.
Precisely control UX:
the appearance of layouts, grids, links, typography and many other sensitive parameters can be thoroughly tuned. There are many details that are killer, especially for anyone that doesn’t code or projects without the budget to hire developers. This approach helps save time, money, and effort.
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