Customer stories: Condé Nast College of Fashion & Design

Honing digital storytelling techniques

First, Readymag is taught both at BA and Foundation levels as a multipurpose tool for portfolios, presentations, lookbooks, editorials, and pitch decks. Hannah Springett, Storytelling Lecturer at Vogue College of Fashion, says that Readymag is easy to use and accessible enough for students to take on immediately after university, while a lot of other tools on the market tend to price students out. “The creative freedom encourages you to be a more playful designer and be freer with your layouts, instead of relying on predetermined templates,” adds Hannah.

“It is essential that our students studying at the College keep up to speed and get an opportunity to learn first hand about new developments in media, communication and promotion. Using Readymag has really helped students to showcase digital storytelling techniques—which is very much the way forward,” —Harriet Posner, Director of Undergraduate Programmes at Vogue College of Fashion

Crafting a 70-page online showcase

To mark the end of 2020, Vogue College of Fashion created an online showcase featuring the works of graduates. Before delivering the project, the team developed a design system and a set of flexible templates for students, that could accommodate complex multidisciplinary works. From there, a 70-page showcase was assembled in less than a month.

“Those small details such as transitions, layout grids, and being able to embed links within the document are in my opinion what makes Readymag such a useful tool for students,” —Fatima Dzhafarova, BA (Hons) Fashion Communication Student at Vogue College of Fashion

Essential Readymag features for students

Typography. We make sure that students can set the text styles for their projects upfront—even before they start designing anything else. We’re adamant that a strong understanding of heading and style structure is essential for good web typography.

On-scroll animations. We typically use the Examples page and Enso to create a wow-effect for students. We proceed by creating simple shapes that move differently on scroll, then show them the mind-blowing Peter Lingbergh project and help them understand that it’s created with the same tools.

Shots widget. Absolutely brilliant—it gives students clear interaction options for videos, creating a whole new toolbox for visual storytelling.

Vogue College of Fashion

What helps students of the Vogue College of Fashion to develop digital storytelling skills

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