Sara and Abb-d first got their hands on Readymag in their past life, having worked as designers at international agencies. As a sideline, they were running Curate Magazine—a lifestyle editorial series (which later evolved to the Annual Digest, but is now inactive). “We initially started the publication on WordPress and used standard blog features, but wanted more control over the layout and more flexibility in general. Readymag allowed us to carry out our vision of being an online editorial that replicated the joy of reading a physical magazine in a slow, intentional and considered manner,” Abb-d recalls.