Customer stories: Driftime

Sara and Abb-d first got their hands on Readymag in their past life, having worked as designers at international agencies. As a sideline, they were running Curate Magazine—a lifestyle editorial series (which later evolved to the Annual Digest, but is now inactive). “We initially started the publication on WordPress and used standard blog features, but wanted more control over the layout and more flexibility in general. Readymag allowed us to carry out our vision of being an online editorial that replicated the joy of reading a physical magazine in a slow, intentional and considered manner,” Abb-d recalls.

We love how Readymag is growing: over the years, it’s evolved significantly compared to what it was when we first joined. As new features came out, we started to experiment more and play around with the limits of what we could do with Readymag. From an internal perspective, we typically use it to draft concepts and test ideas with design, be it prototypes, interactions or other. For clients, it's similar: if it's a relatively simple project, we can do a full custom design using Readymag. —Abb-d Choudhury, co-founder of Driftime

Longshot Features is a sophisticated website Driftime built for Joe Talbot, director of The Last Black Man in San Francisco. The website serves as a visual index of their projects: each is represented with an animated illustration that moves on-scroll, creating a navigable timeline. “We worked with Mattis Dovier, a Parisian illustrator, who created gif animations that we placed between other widgets. All illustrations are clickable, because that's how visitors get around—click any character, and it will take you to a certain page giving you more information,” Abb-d says.