How an executive school for creatives nurtures marketing-led design

Over the past nine years, Future London Academy cultivated thousands of graduates in areas of branding, creative leadership, and innovation strategy. Among many others, teachers include prominent design figures such as Harry Pearce, Partner at Pentagram; James Hilton, Founder of AKQA; and Alastair Simpson, VP of Design at Dropbox. Polina Kirei, Lead Designer at Future London Academy, explains how Readymag helps to maintain visual cohesion across the academy's educational products and drive business-oriented design culture.