Design education with reverence and care

Our deepest purpose at Future London Academy is to nurture creative communities around the world, uniting professional designers while helping them learn and make the world a better place. In essence, we are forward-looking: our teachers always strive to shed light on the latest tools and frameworks at their fingertips. It’s what distinguishes us from typical universities. Our work as a company is also guided by the same principle. For instance, we actively use DALL-E and ChatGPT at the concept stage.

Touching on our curriculum, we approach everything with great reverence and care. We spend a lot of time cultivating a high-calibre roster of teachers who are leaders and experts in their field.

We are a team of designers and creatives, so we do really understand what is useful and interesting to our students. It helps us create products that we would gladly take ourselves.

Marketing-led design

Our workflow is pretty standard: everything starts with brainstorming and conceptualization, then at the end of the day we move on to visualization. The most extensive assignments we have include course branding. We also help with business tasks such as creating ads, social media content, and presentations. Managing this kind of flow, we constantly have to learn a lot on the fly and think outside the box.

On the other hand, with great responsibility comes great impact. It’s what sets our design team apart. We are business-oriented and marketing-led with everything we do.

We think of not just the image but whether it makes sense to our users, whether it attracts attention, and whether we are saying the right things.