003
40+
number of published projects
3 years
Readymag users for
all external projects and internal documents, from pitches and presentation decks to the agency website, are made with the tool.
Headless Horse is a full service creative studio based in Edinburgh, with two full-time staff designers who collaborate with accomplished artisans, digital connoisseurs, and brand consultants. The agency’s clients include Nike, Rolls-Royce, Yves Saint Laurent, Travis Scott, Kanye West, Forbes, Louis Vuitton, Harley-Davidson, alongside other pop stars and high-profile brands.
The Managing Director of Headless Horse—who calls himself Horseman M.—started with a CMS platform, but wanted to update the studio website with case studies more regularly. “They all vary so much from style to format, length and service,” he explains. “I wanted each of the pages to be different but live on one central website. That requires a solution that can house anything from single image projects to full visual identities. I also wanted to overlay website elements to have smaller pieces moving around the screen, so I needed a way to convey my ideas seamlessly, instead of asking a developer to code them. Readymag was a natural fit.”
Horsemen, as they call themselves, have built product landing pages, launch pages, brand invitations, booking forms, brand guidelines and presentations. “Readymag allows us to have unique content on each page and make concept layouts in-house, very quickly,” staff designer Horseman Nyeste says.
Headless Horse was approached by computer company Renderboxes to redesign their branding and website for the release of a new line of computer systems. “We built them a full experience, featuring a 3D model that would open up and display the inner workings of the computer as the user scrolled—something that would’ve been difficult to produce with code. They’ve since moved to a larger site thanks to the success of our brand iteration; Suffering from Success, as DJ Khaled puts it,” says Horseman M.
I am a big fan of Readymag animations, we use them all the time in our brand documents. It helps make them a bit more than just a flat PDF!
Secondly, we really like having our own subdomains—so that when documents are sent, they have our branding instead of a hosted link or a lengthy Google/Dropbox URL.
Finally, their new type interface is a big deal: being able to go in and select individual glyphs makes it perfect for our branding work.
