Our PDF’s weren’t keeping up and Readymag presented a lot of advantages over more traditional formats: call outs for more information, interactive elements for showcasing works in progress and even typeface testers for branding projects.— Horseman M.

Favorite client project

Headless Horse was approached by computer company Renderboxes to redesign their branding and website for the release of a new line of computer systems. “We built them a full experience, featuring a 3D model that would open up and display the inner workings of the computer as the user scrolled—something that would’ve been difficult to produce with code. They’ve since moved to a larger site thanks to the success of our brand iteration; Suffering from Success, as DJ Khaled puts it,” says Horseman M.

Favorite Readymag features:

I am a big fan of Readymag animations, we use them all the time in our brand documents. It helps make them a bit more than just a flat PDF!


Secondly, we really like having our own subdomains—so that when documents are sent, they have our branding instead of a hosted link or a lengthy Google/Dropbox URL.


Finally, their new type interface is a big deal: being able to go in and select individual glyphs makes it perfect for our branding work.

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