Now, all our case studies have their own Readymag page, accessible from an iframe on our main portfolio page. We call it the ‘Investigation wall’ because it looks like the type of crime studies you see in a detective office or spy movie. Trying to piece together all of the evidence, we wanted people to feel like they were the first to discover our work and uncover the mystery of the organisation and our projects.— Horseman M.

Our PDF’s weren’t keeping up and Readymag presented a lot of advantages over more traditional formats: call outs for more information, interactive elements for showcasing works in progress and even typeface testers for branding projects.— Horseman M.

Favorite client project

Headless Horse was approached by computer company Renderboxes to redesign their branding and website for the release of a new line of computer systems. “We built them a full experience, featuring a 3D model that would open up and display the inner workings of the computer as the user scrolled—something that would’ve been difficult to produce with code. They’ve since moved to a larger site thanks to the success of our brand iteration; Suffering from Success, as DJ Khaled puts it,” says Horseman M.

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