What kind of projects do they handle?

In recent years, different design teams at IDEO.org have used Readymag to tell stories about their work. For the creation of their impact report, the Global Communications team wanted to contextualize and demystify data with human stories and lessons-learned. “Our graphic language is intended to celebrate the many collaborators that have helped shape and scale these solutions. We use a bright, diverse color palette, textured collages, and looped illustrations to bring a collective, nonlinear design process to life,” says Kristin Riger, Design Director at IDEO.org.

Why did they choose Readymag?

IDEO.org has previously used a variety of methods for creating websites—from working with developers to pre-made website templates. Readymag turned out to be a platform that gives their designers the ability to play and experiment with new ways to tell stories in a digital space. “We wanted to have more freedom and room for slower transitions as we told stories chapter by chapter,” says Joan Encarnacion, Senior Communication Designer at IDEO.org. “We chose Readymag because it provides our visual designers with complete freedom in how the flow of a story can be structured, as well as opportunities for interesting compositions, typographic expression, and the use of animation,” Kristin Riger adds.