The ability to prototype page flows and navigational structures in Readymag was crucial to the design process, particularly in terms of merging visual design and content development as well as receiving design critique from outside parties. Instead of viewing page mock-ups, we were able to see how the story was evolving on the platform. We were also able to test Readymag’s unique capabilities—particularly in animation—which influenced the way we told the story. — Joan Encarnacion, Senior Communications Designer at IDEO.org