Before jumping into the design, our Director of Impact, Chris Larkin and Impact Design Lead Tasha Raman led a rigorous research and reflection process where we looked at the data and impact from the past decade and identified key stories and lessons learned. This phase set the foundation for the narrative and navigational structure of the site. Then a design team consisting of myself, Joan, illustrator and animator Adriana Crespo, and Senior Writer Emily Sadeghian brought the story to life on Readymag. Throughout the process, we brought partners in to reflect on their experience, as well as the wider IDEO.org design community to help explore and push the final product. — Kristin Riger, Design Director at IDEO.org

The ability to prototype page flows and navigational structures in Readymag was crucial to the design process, particularly in terms of merging visual design and content development as well as receiving design critique from outside parties. Instead of viewing page mock-ups, we were able to see how the story was evolving on the platform. We were also able to test Readymag’s unique capabilities—particularly in animation—which influenced the way we told the story. — Joan Encarnacion, Senior Communications Designer at IDEO.org