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Сustomer stories

IDEO.org

012

What is IDEO.org?

employees using Readymag at IDEO.org

10+

7

projects made with Readymag

IDEO.org is a nonprofit design studio with a mission to build a more just and inclusive world. They partner with social enterprises, governments, and NGOs to design products, services, and experiences that lead to better health, economic opportunities, and wellbeing in communities.

25k+

project views for the impact report

Team:

Chris Larkin, Sr. Director of Impact
Tasha Raman, Impact Design Lead
Emily Sadeghian, Sr. Writer & Editor
Kristin Riger, Design Director
Joan Encarnacion, Sr. Communications Designer
Adriana Crespo, Illustrator & Animator
Maggie Chok, Communication Design Lead
Shauna Carey, Design Director & Chief Communications Officer

What kind of projects do they handle?

In recent years, different design teams at IDEO.org have used Readymag to tell stories about their work. For the creation of their impact report, the Global Communications team wanted to contextualize and demystify data with human stories and lessons-learned. “Our graphic language is intended to celebrate the many collaborators that have helped shape and scale these solutions. We use a bright, diverse color palette, textured collages, and looped illustrations to bring a collective, nonlinear design process to life,” says Kristin Riger, Design Director at IDEO.org.

We often tackle complex social issues in our work, and being able to tell clear, captivating stories that connect people to their impact is vital. With Readymag, our design teams can bring project deliverables to life in a way that is both inspiring and accessible. The Readymag platform allows us to lead with human stories and provide one easily accessible URL that connects our partners to all the necessary tools and next steps. — Kristin Riger, Design Director at IDEO.org

Before jumping into the design, our Director of Impact, Chris Larkin and Impact Design Lead Tasha Raman led a rigorous research and reflection process where we looked at the data and impact from the past decade and identified key stories and lessons learned. This phase set the foundation for the narrative and navigational structure of the site. Then a design team consisting of myself, Joan, illustrator and animator Adriana Crespo, and Senior Writer Emily Sadeghian brought the story to life on Readymag. Throughout the process, we brought partners in to reflect on their experience, as well as the wider IDEO.org design community to help explore and push the final product. — Kristin Riger, Design Director at IDEO.org

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