In September 2021, IDEO.org turned 10 and rolled out an impact report as a public measure of their work over the past decade. Beyond showcasing the amount of people reached with their solutions, the team wanted to tell a story about what it means to measure the impact of design and candidly reflect on what they’ve learned. “I think we probably used every possible tool available on Readymag. I would say the visual style of the report is very editorial. We used a combination of collages, videos, and photography to celebrate the diversity of our projects and the people we work with,” says Joan Encarnacion.

Before jumping into the design, our Director of Impact, Chris Larkin and Impact Design Lead Tasha Raman led a rigorous research and reflection process where we looked at the data and impact from the past decade and identified key stories and lessons learned. This phase set the foundation for the narrative and navigational structure of the site. Then a design team consisting of myself, Joan, illustrator and animator Adriana Crespo, and Senior Writer Emily Sadeghian brought the story to life on Readymag. Throughout the process, we brought partners in to reflect on their experience, as well as the wider IDEO.org design community to help explore and push the final product. — Kristin Riger, Design Director at IDEO.org

Usecase: 10-year impact report

Workflow for the impact report