Masthead is an online magazine heavily focused on photography—for DTE it serves as a passion project and a new type of brand venture. It recreates the feeling of a physical magazine: you flip through large-scale photographs and find texts supporting them. With celebrity and influencer contributors, alongside artists, poets and curators, Masthead is based on curiosity and open-mindedness.

Masthead was originally made on a CMS platform—with it, the DTE team was confined to template layouts. There was no way to create separate sections for stories meant to be placed anywhere but the main site, so the designers were looking for an online magazine creator that will fit their goals.