With Readymag, DTE got the ability to:

Lay Masthead out exactly as they want.

Built magazine pages inside the agency website as microsites, that allow single stories to be told without distracting from the rest of the content.

Carry over the created design language into social posts and videos.

DTE teammates have been able to split up work, where one person would lay out the page, another would manipulate the type and change small copy, and third would do animation and make the page come to life.