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Сustomer stories

Tracksmith

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The Thaw Begins is a new seasonal lookbook by Tracksmith.

lookbooks made with Readymag

25

7–10

days needed to lay out a lookbook

Captured on the West Coast of the US in Joshua Tree by photographer Emily Maye, the new Spring/Summer photoshot elaborates on the idea that runners begin to thaw, moving from winter into spring. With Readymag, Rafael Oliveira, the Creative Director of Tracksmith, reworked the photoshoot into an impressive digital lookbook over the course of a week and a half.

What is Tracksmith?

Tracksmith is an independent running brand that offers premium products for training, racing and recovery.


Tracksmith has a small design team. “We often partner with photographers or illustrators, but the rest of the work is done in-house. We begin with a couple of sketches offline, either on InDesign or Illustrator. Once we have transferred the idea in our heads on virtual paper, we move things to Readymag,” Rafael explains.

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