Flexibility:
you can keep pages, duplicate them, then change them whatever way you want and see what works. If you aren’t happy, just go back to the previous save point. It’s very economical.
Typography:
you usually only get that level of detail from proprietary software like InDesign or Illustrator. Readymag allows you to set the type really the way you want. You can change from caps, uppercase, and even work with subscript and superscript.
Different viewports:
the ability to easily change layout for a mobile viewport and then iPad is another key feature for me.
