Marina Willer (born 1965) is a graphic designer, filmmaker, and partner at Pentagram London, known for crafting identities that treat branding as a living, evolving system rather than a fixed mark.
Marina Willer (born 1965) is a graphic designer, filmmaker, and partner at Pentagram London, known for crafting identities that treat branding as a living, evolving system rather than a fixed mark.
Marina Willer. Photo by Mel Duarte.
Marina Willer. Photo by Mel Duarte.
Over her decades-long career, Marina has shaped the identities of Rolls-Royce Motor Cars, Southbank Centre, Serpentine Galleries, Moholy-Nagy Foundation, and Oxfam, among others. She created the identity for Tate, one of her most influential projects, while at Wolff Olins. Its dynamic logo reflects her longstanding approach to branding as something fluid and responsive.
Over her decades-long career, Marina has shaped the identities of Rolls-Royce Motor Cars, Southbank Centre, Serpentine Galleries, Moholy-Nagy Foundation, and Oxfam, among others. She created the identity for Tate, one of her most influential projects, while at Wolff Olins. Its dynamic logo reflects her longstanding approach to branding as something fluid and responsive.
Pentagram's design for 'Stanley Kubrick - The Exhibition' at The Design Museum. Image courtesy of Ed Reeve
Pentagram's design for 'Stanley Kubrick - The Exhibition' at The Design Museum. Image courtesy of Ed Reeve
Marina’s enduring interest in filmmaking culminated in her feature film, Red Trees, which premiered at the 2017 Cannes Film Festival. In it, she traced her father’s family’s survival during the Nazi occupation in Prague. That sensitivity to narrative and atmosphere extends into her exhibition work, including immersive environments for Stanley Kubrick: The Exhibition and Ferrari: Under the Skin at the Design Museum. Each of Marina’s projects is fueled by her appetite for working with her hands and letting ideas begin somewhere other than a screen. Her obsession with colorful stickers led to a collection of 50 artworks made in collaboration with Pith—a testament to her commitment to ordinary materials. “Trivial things and everyday objects inspire me a lot. You almost find poetry in very simple things,” Marina says in her Domestika masterclass. “The more curious you are, the more you look around the world, and the more unique your work will be.”
Marina’s enduring interest in filmmaking culminated in her feature film, Red Trees, which premiered at the 2017 Cannes Film Festival. In it, she traced her father’s family’s survival during the Nazi occupation in Prague. That sensitivity to narrative and atmosphere extends into her exhibition work, including immersive environments for Stanley Kubrick: The Exhibition and Ferrari: Under the Skin at the Design Museum. Each of Marina’s projects is fueled by her appetite for working with her hands and letting ideas begin somewhere other than a screen. Her obsession with colorful stickers led to a collection of 50 artworks made in collaboration with Pith—a testament to her commitment to ordinary materials. “Trivial things and everyday objects inspire me a lot. You almost find poetry in very simple things,” Marina says in her Domestika masterclass. “The more curious you are, the more you look around the world, and the more unique your work will be.”
Wolff Ollins' identity for Tate
Marina Willer's collaboration with Pith sketchbooks. Image courtesy of Mel Duarte
Marina Willer's collaboration with Pith sketchbooks. Image courtesy of Mel Duarte