Arcana is an EdTech platform that hosts online courses for circus performers, illusionists, and fortune tellers. The platform is designed to give artists from all over the world a reliable place to learn their entertaining craft from scratch.
No schools and high-quality remote platforms.
Suggestion don’t take into account students’ individual needs.
The craft of a performer is treated poorly.
Unactionable Tips
Few Learning Opportunities
Poor Quality
challenge
Learning options for circus performers are limited, inactionable, and low quality.
market
205,000
Employed circus performers & magicians that want to hone their skills.
348,000
Students that would love to enter the industry.
$1 billion
Generated by the Carnival, Circus & Magic Show industry in 2019.
2022
2023
2024
A new series for magic shows is added for the first quarter of the year. Revenue per month is projected at around $750,000.
Arcana is launched in the United States with 3 programs for circus performers.
10 new courses, including options created with industry influencers.
2025
2026
New hubs in Berlin, Lisbon, and Budapest. Overall revenue is about $50 million.
Arcana opens hubs in India & Nepal with exclusive courses from these regions. Monthly revenue is $2.5 million.
Growth Plans
Promotion
Exclusive content from the brightest pros in the industry
Collaborations with famous artists, clowns, fortune tellers, and illusionists.
Social Media as a distribution channel, with a focus on TikTok, YouTube, and Instagram.
PR & External Media: TV appearances for the best students, sharing their success stories in the media.
Team
Meet the people behind Arcana:
Maddie Swanson
An aerial-artist-turned-businesswoman, Maddie has devoted her life to promoting the craft of a circus performer. She’s been with Cirque du Soleil for 14 years and is recognized as one its greatest talents.
Jordan Krasinski
Jordan is an established Digital Marketing professional and a well-known EdTech mind. He’s helped brands like MasterClass, Udacity, EdEx, and others achieve astonishing results in brand awareness, influencer relations, and sales.
Rashmi Grewal
The most famous magician in Nepal, Rashmi has been practicing magic tricks since he was 5. Now he’s using his experience and connections to breathe life into Arcana. Rashmi is the author of our very first online course on illusions and trickery.