Readymag template: Arcana

market

205,000

Employed circus performers & magicians that want to hone their skills.

348,000

Students that would love to enter the industry.

$1 billion

Generated by the Carnival, Circus & Magic Show industry in 2019.

2022

2023

2024

A new series for magic shows is added for the first quarter of the year. Revenue per month is projected at around $750,000.

Arcana is launched in the United States with 3 programs for circus performers.

10 new courses, including options created with industry influencers.

2025

2026

New hubs in Berlin, Lisbon, and Budapest. Overall revenue is about $50 million.

Arcana opens hubs in India & Nepal with exclusive courses from these regions. Monthly revenue is $2.5 million.

Growth Plans

Promotion

Exclusive content from the brightest pros in the industry

Collaborations with famous artists, clowns, fortune tellers, and illusionists.

Social Media as a distribution channel, with a focus on TikTok, YouTube, and Instagram.

PR & External Media: TV appearances for the best students, sharing their success stories in the media.

Team

Meet the people behind Arcana:

Maddie Swanson

An aerial-artist-turned-businesswoman, Maddie has devoted her life to promoting the craft of a circus performer. She’s been with Cirque du Soleil for 14 years and is recognized as one its greatest talents.

Jordan Krasinski

Jordan is an established Digital Marketing professional and a well-known EdTech mind. He’s helped brands like MasterClass, Udacity, EdEx, and others achieve astonishing results in brand awareness, influencer relations, and sales.

Rashmi Grewal

The most famous magician in Nepal, Rashmi has been practicing magic tricks since he was 5. Now he’s using his experience and connections to breathe life into Arcana. Rashmi is the author of our very first online course on illusions and trickery.

Why Now & Why Us

The Carnival, Circus & Magic Show industry is about to regain its footing.
No universal educational system for circus and magic performers.
Lack of international expertise on other platforms.

The Great Resignation Age is pushing people to follow their calling.
Competitors don’t market their content to attract Gen-Z.
The online course by Rashmi Grewal has the highest retention rate among similar products: 80%!

Contacts

Learn more about Arcana by scheduling a call or a meeting.

Maddie Swanson
Phone: 212 412 500
maddieswanson@arcana.com

Jordan Krasinski
Phone: 212 509 676
jordankrasinski@arcana.com

Rashmi Grewal
Phone: 977 901 277
rashmigrewal@arcana.com