Edge of the World
The ongoing evolution of travel prompts the questions of where to go and how to get there, as well as what activities to engage in while you’re there.
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Each year, the Edge of the World produces the Global Travel Trends Report, a compilation of data from a survey of adventure travel industry operators.
The report reveals influential factors that drive traveler behaviors and their impact on shaping the future of travel.
It’s clear that in 2024, people still highly value travel and cherish it deeply. Travelers draw inspiration from numerous sources, including immersing themselves in local communities, exploring natural wilderness, or designing entire trips around wellness experiences.
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64%
Express intentions to embark on two or more leisure trips
78%
Acknowledge the significance of allocating budget for leisure travel
52%
Prioritize crafting travel experiences that align with their expectations, placing greater importance on quality than cost
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Main trends
Eco-tourism
In 2024, there will be a significant rise in consumer interest in nature-based tourism, with an estimated 57% of all travel packages globally focusing on this sector.
These packages will offer a range of experiences in rural, beach, and adventure destinations, catering to the growing appeal of nature and the wilderness.
This trend is fueled by a desire to counter the effects of urbanization and adapt to new hybrid working practices as people seek a refreshing antidote post-pandemic.
Sustainable travel
In 2024, sustainability and mindful travel will take center stage in the decision-making process.
Ethical tourism, cultural appreciation, and responsible impact have gained significant importance in travel bookings compared to previous years.
More than half of respondents are willing to invest extra funds for enhanced sustainable travel experiences.
Wellness wave
2024 will see a rise of the “culture shock” vacationer, as more people will embrace completely new and novel experiences—but they still want wellness as the main driver for their trips, especially post-COVID.
This includes the full spectrum of holistic wellbeing, from yoga retreats and destination spas to spiritual journeys and digital detoxes.
Interested in learning more about what the future of travel holds?
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Download the 2024 Global Travel Trends report here.