Eco-tourism

In 2024, there will be a significant rise in consumer interest in nature-based tourism, with an estimated 57% of all travel packages globally focusing on this sector.

These packages will offer a range of experiences in rural, beach, and adventure destinations, catering to the growing appeal of nature and the wilderness.

This trend is fueled by a desire to counter the effects of urbanization and adapt to new hybrid working practices as people seek a refreshing antidote post-pandemic.

Sustainable travel

In 2024, sustainability and mindful travel will take center stage in the decision-making process.

Ethical tourism, cultural appreciation, and responsible impact have gained significant importance in travel bookings compared to previous years.

More than half of respondents are willing to invest extra funds for enhanced sustainable travel experiences.

Wellness wave

2024 will see a rise of the “culture shock” vacationer, as more people will embrace completely new and novel experiences—but they still want wellness as the main driver for their trips, especially post-COVID.

This includes the full spectrum of holistic wellbeing, from yoga retreats and destination spas to spiritual journeys and digital detoxes.