Evergreen’s Instagram performance by years

35%

Audience rise

28

Guest posts

5

Takeaway campaigns

10

New hashtags introduced

2019

2020

28%

Audience rise

19

Guest posts

7

Takeaway campaigns

3

New hashtags introduced

Measuring audiences on Instagram

01

Expected audiences

Sportsmen and athletes

Early adopters of eco-conscious lifestyles

Old-school environmental activists

2020

2019

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16