Scope of the research

Learn

how well Evergreen performs on Instagram compared to competitors

Identify

opportunities to invest in improving brand funnel conversion

Collect

actionable tips and data to improve social media strategy on Instagram

Objectives of the research

Optimize the marketing mix

Learn how customers are finding out about Evergreen and what channels are most effective

Establish consideration drivers
Understand what prevents target audiences from considering Evergreen versus competitors

Monitor brand perceptions
Get a better understanding of what consumers think when Evergreen comes to mind, and monitor how well it aligns with the presentation of the brand on Instagram

Evergreen’s Instagram performance by years

35%

Audience rise

28

Guest posts

5

Takeaway campaigns

10

New hashtags introduced

2019

2020

28%

Audience rise

19

Guest posts

7

Takeaway campaigns

3

New hashtags introduced

Measuring audiences on Instagram

01

Expected audiences

Sportsmen and athletes

Early adopters of eco-conscious lifestyles

Old-school environmental activists

“By working with our customers on Instagram, we are able to learn more about their needs and provide solutions that fulfil them. With perfectly targeted content, we can drive a strong preference for our brand and build customer loyalty.” —Anna Minkoff, head of research group

Best performing posts of 2020

1/4

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16