Objectives of the research

Optimize the marketing mix

Learn how customers are finding out about Evergreen and what channels are most effective

 

Establish consideration drivers
Understand what prevents target audiences from considering Evergreen versus competitors

 

Monitor brand perceptions
Get a better understanding of what consumers think when Evergreen comes to mind, and monitor how well it aligns with the presentation of the brand on Instagram

Evergreen’s Instagram performance by years

35%

Audience rise

 

28

Guest posts

 

5

Takeaway campaigns

 

10

New hashtags introduced

2019

2020

28%

Audience rise

 

19

Guest posts

 

7

Takeaway campaigns

 

3

New hashtags introduced

Measuring audiences on Instagram

01

Expected audiences

Sportsmen and athletes

Early adopters of eco-conscious lifestyles

Old-school environmental activists