Scope of the research
Learn
how well Evergreen performs on Instagram compared to competitors
Identify
opportunities to invest in improving brand funnel conversion
Collect
actionable tips and data to improve social media strategy on Instagram
Objectives of the research
Optimize the marketing mix
Learn how customers are finding out about Evergreen and what channels are most effective
Establish consideration drivers
Understand what prevents target audiences from considering Evergreen versus competitors
Monitor brand perceptions
Get a better understanding of what consumers think when Evergreen comes to mind, and monitor how well it aligns with the presentation of the brand on Instagram
Evergreen’s Instagram performance by years
35%
Audience rise
28
Guest posts
5
Takeaway campaigns
10
New hashtags introduced
2019
2020
28%
Audience rise
19
Guest posts
7
Takeaway campaigns
3
New hashtags introduced
Measuring audiences on Instagram
01
Expected audiences


Sportsmen and athletes

Early adopters of eco-conscious lifestyles
Old-school environmental activists

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