This year, we at Impresso decided to switch from traditional advertising channels and establish an annual Impresso Drawing Contest. As a drawing supply manufacturer, we see our mission as discovering new talents, supporting current artists and making the creative process run more smoothly. As a company, we expect the contest to improve Impresso’s recognition, brand loyalty and, of course, our revenue. In the report, the marketing team presents the results of the contest campaign, celebrates our wins and notes weak points, and makes conclusions and prognoses. Here we go!

—Maddie Picasso, Head of Marketing at Impresso