Main goals

Draw attention to the brand and increase loyalty

Discover and support talents to cooperate with further

Timeline

Awards Day

August 31

Pre-contest media campaign

Preparations for the contest

Post-contest media campaign

Planning

Contest month

March-April

May-June

July

August

September-October

Wins and flops

1.

2.

3.

Social networks

Media and blogs

Contest and
the Awards day

Social networks