Social networks

Goals

Media and blogs

  • Share the results, promote winners and spotlight our contest
  • Attract audience and artists to the contest

Flops

Wins

  • 5 Publications in media, 8 blog posts: 16K and 75K audience respectively
  • Only 5 media outlets out of 9 published our press releases
  • The articles weren’t popular

Contest and the Awards day

Goals

  • Showcase the brand and products
  • Collect the best art submissions
  • Honor the winners
  • Bring in a new audience

Wins

  • Landing attracted 300K visitors
  • Artists submitted 80 live painting videos
  • Gift lottery helped us collect 300 emails
  • Master class was a total success—we even had to admit more people than the initial 30

Flops

  • Talks were not engaging: only a total of 70 people visited 5 lectures
  • Info stand with 10% discount for e-shop didn’t attract visitors—just 21 purchases during the Awards day

Overall campaign results