Arcana is a first of a kind holistic online platform that teaches on a wide variety of techniques, tools, and topics to take your pottery and ceramics to the next level and open an own business in the area. It is designed to give aspiring artists from all over the world a reliable place to master their craft. We are looking for pre-seed funding and this is our pitch deck for potential investors.

Arcana

The craft of a ceramic artist is treated poorly.

Poor Quality

Suggestions don’t take into account promotion and marketing strategies.

No holistic platforms

Few remote platforms for ceramic artists.

Low competition market

Arcana

Challenge

Learning options for ceramic artists are limited, inactionable, and low quality.

Employed ceramic artists that want to hone their skills.

Generated by the wheel-thrown and handmade pottery industry in 2019.

Students that would love to enter the industry.

212,000

648,000

$1.3 billion

Arcana

Market (United States)

Arcana opens hubs in India & Nepal with exclusive courses from these regions. Monthly revenue is $2.5 million.

New hubs in Berlin, Lisbon, and Budapest. Overall revenue is about $50 million.

2025

2026

A new series for handmade pottery is added for the first quarter of the year. Revenue per month is projected at around $750,000.

Arcana is launched in the United States with 3 programs for ceramic artists.


10 new courses, including options created with industry influencers.

2022

2023

2024

Arcana

Growth Plans

PR & External Media: TV appearances for the best students, sharing their success stories in the media.

3

Social Media as a distribution channel, with a focus on TikTok, YouTube, and Instagram.

2

Collaborations with famous ceramic artists.

1

Arcana

Promotion

Exclusive content from the brightest pros in the industry:

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