The craft of a ceramic artist is treated poorly.
Poor Quality
Suggestions don’t take into account promotion and marketing strategies.
No holistic platforms
Few remote platforms for ceramic artists.
Low competition market
Challenge
Learning options for ceramic artists are limited, inactionable, and low quality.
1/3
Employed ceramic artists that want to hone their skills.
Generated by the wheel-thrown and handmade pottery industry in 2019.
Students that would love to enter the industry.
212,000
648,000
$1.3 billion
Market (United States)
Arcana opens hubs in India & Nepal with exclusive courses from these regions. Monthly revenue is $2.5 million.
New hubs in Berlin, Lisbon, and Budapest. Overall revenue is about $50 million.
2025
2026
A new series for handmade pottery is added for the first quarter of the year. Revenue per month is projected at around $750,000.
Arcana is launched in the United States with 3 programs for ceramic artists.
10 new courses, including options created with industry influencers.
2022
2023
2024
Growth Plans
PR & External Media: TV appearances for the best students, sharing their success stories in the media.
3
Social Media as a distribution channel, with a focus on TikTok, YouTube, and Instagram.
2
Collaborations with famous ceramic artists.
1
Promotion
Exclusive content from the brightest pros in the industry:
While pottery was once considered slightly boring, that’s definitely no longer the case.
The Great Resignation Age is pushing people to follow their calling.
No universal educational system for ceramic & pottery artists.
Lack of international expertise on other platforms.
Competitors don’t market their content to attract Gen-Z.
The online course by Rashmi Grewal has the highest retention rate among similar products: 80%!
Why Now & Why Us
