Ice Peak

Our brand values are built on human power and bold challenges. Carabiners, metal textures and high rocks are the main symbols of Ice Peak. I created an identity based on them. The brand’s website consists of a shop, historical photos of mountain climbers and a history of alpinism.

date

July, 2021

 

My role

art direction, identity design, illustration

01. Key visual

02. Dynamic logotype

03. Photoshoot

04. Photoshoot