The Newold

Pitch Presentation

Problem

New furniture production contributes to overconsumption and deforestation, while old furniture goes out of fashion and becomes a waste not usually recycled. At the same time, there’s a high demand for quality wooden furniture.

Context

Many pieces of wooden furniture have fallen out of style and are no longer in use.

(Past)

Problem

Furniture waste has become a significant global issue, contributing to environmental degradation and resource depletion.

(Present)

Statistics

1.65

million dining tables are thrown away each year

3.4

million chairs become waste each year

48

thousand tonnes of furniture are discarded per year on average

24

kilogram of wooden furniture is recycled yearly

Statisitcs

Overconsumption and deforestation are destructive, at the same time people want to have quallity wooden furniture, same time people want to have quallity


22%

Resold

Resold on the secondary market and continues to be in use

35%

Wasted

About a third of furniture ends up in waste when it goes out of fashion

13%

Restored

Undergoes technical restoration and modification

30%

Reused

Another third is reused after being restyled