Process
We harness technology and the innovative vision of young creatives to transform old furniture into modern woodware. We manage the entire process, from acquiring outdated furniture to selling upcycled products.
Plan
We provide a technical platform to bring together local furniture owners, a curated network of wood technicians, and designers and give new life to old furniture. Our digital platform enables quick operations, including buying and selling furniture, while the trusted creatives craft statement pieces of furniture locally at places it comes from.
Audience
Market
Young people in big cities who are concerned with environmental issues, value upcycling, and seek stylish interior details.
This growing awareness has led to a shift in consumer behavior, with more young urbanites seeking products that align with their values of sustainability and innovation. They are not just looking for stylish pieces, but also for items that tell a story and contribute to a more eco-friendly lifestyle.
The global sustainable furniture market is valued at approximately $40-50 billion USD. Projected growth rate (CAGR) is around 6-8% over the next few years.
This significant market potential is driven by increasing consumer demand for eco-friendly and ethically produced furniture. This trend is particularly strong among younger demographics who are reshaping the future of the furniture industry with their commitment to both style and environmental responsibility.
Income Statement
$ in millions
2024
2023
Total Revenue
$ 539.3
$ 137.5
Cost of Goods Sold
6.49
6.23
Gross Profit
$ 532.81
$ 131.35
Expence
Advertising and Community Building
15.25
2.03
Product and Technology
37.06
0.19
Payroll and Benefits
17.10
0.06
Legal and Professional
3.20
0.64
Other Expenses
5.00
1.32
Total Expenses
$ 77.61
$ 4.24
Net Revenue
$ 455.20
$ 127.11
Net Revenue %
84.4%
92.4%