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1. Idea

You order a cup of coffee online—immediately, for the next day or even subscribe for a daily cup (say, each day at 9AM).

A delivery person brings it to your door at the designated time. Everybody is happy!

To protect delivery people from your morning fury, we insist on payment beforehand.

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2.1. Portrait of a customer

Students

Professionals

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2.2. Portrait of a customer

Students

Professionals

AGE
17–25

 

INCOME

5,000—25,000

 

OTHER

Price sensitive, career-oriented, coffee lovers

AGE
22–35

 

INCOME

23,000—150,000

 

OTHER

Often on business trips, doesn't always know local coffee options

 

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3.1. Business Model

Pay-per-cup model with payment processed before the order begins. If a customer is unhappy with his cup, we send him a promo code.

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3.2. Business Model

Our cups will be made only with speciality coffee beans ordered from small suppliers in Kenya, Guatemala and Indonesia. We will give away a significant percentage of our revenue to farmers and NGOs supporting the independent coffee industry.

 

Lena Berger

German graphic designer, photographer and painter. Above, you see his face without his morning cup of coffee.

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3. Business
Model

Section 1.

Start with good beans.

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