Section Name

Presentation Title

3.2. Business Model

Our cups will be made only with speciality coffee beans ordered from small suppliers in Kenya, Guatemala and Indonesia. We will give away a significant percentage of our revenue to farmers and NGOs supporting the independent coffee industry.

Lena Berger

German graphic designer, photographer and painter. Above, you see his face without his morning cup of coffee.

Section Name

Presentation Title

3. Business
Model

Section 1.

Start with good beans.

Section Name

Presentation Title

5. Way to the market

Promotion strategy

‍

Contextual advertising

‍

Affiliated advertising in print and online publications (Sprudge, The NewYorker)

‍

"Word of mouth" and social media promotion

The cost of customer attraction:

Drops from $20 per client at startup to $13 during the third year by achieving a high level of recognition

Section Name

Presentation Title

6. Team

Lena Berger

Germany

Paul Smith

USA

Paula Balemey

Guatemala

Agniezska McFly

Poland

German graphic designer, photographer and painter. A coffee addict.

Barista from Illinois, dealing with coffee since 1970.

Knows everything about her local coffee market, helps us negotiate with farmers.

Our main salesperson, she can sell a cup of coffee faster than you say “bean”.

Section Name

Presentation Title

6.
Team

Paula Balemey

Guatemala

Agniezska McFly

Poland

Knows everything about her local coffee market, helps us negotiate with farmers.

Our main salesperson, she can sell a cup of coffee faster than you can say “bean”.

Section Name

Presentation Title

7. Using Google’s opportunities

For the project’s technical support we relied heavily on existing capabilities, such as:

Google App based solutions

We attract third-party developers using the resources of Google App. In particular, we use a system called Appointy, created along the lines of API Google Calendar.

Google App

Includes a corporate email, shared documents, calendar management, and other features.