Section Name

Presentation Title

3. Business
Model

Section 1.

Start with good beans.

Section Name

Presentation Title

5. Way to the market

Promotion strategy

Contextual advertising

Affiliated advertising in print and online publications (Sprudge, The NewYorker)  

"Word of mouth" and social media promotion

The cost of customer attraction:


Drops from $20 per client at startup to $13 during the third year by achieving a high level of recognition

Section Name

Presentation Title

6. Team

Lena Berger

Germany

Paul Smith

USA

Paula Balemey

Guatemala

Agniezska McFly

Poland

German graphic designer, photographer and painter. A coffee addict.

Barista from Illinois, dealing with coffee since 1970.

Knows everything about her local coffee market, helps us negotiate with farmers.

Our main salesperson, she can sell a cup of coffee faster than you say “bean”.

Section Name

Presentation Title

6.
Team

Paula Balemey

Guatemala

Agniezska McFly

Poland

Knows everything about her local coffee market, helps us negotiate with farmers.

 

 

Our main salesperson, she can sell a cup of coffee faster than you can say “bean”.