Section Name
Presentation Title

Section Name
Presentation Title
Section 1.
Section Name
Presentation Title
Promotion strategy
Contextual advertising
Affiliated advertising in print and online publications (Sprudge, The NewYorker)
"Word of mouth" and social media promotion
The cost of customer attraction:
Drops from $20 per client at startup to $13 during the third year by achieving a high level of recognition
Section Name
Presentation Title
Lena Berger
Germany
Paul Smith
USA
Paula Balemey
Guatemala
Agniezska McFly
Poland
German graphic designer, photographer and painter. A coffee addict.
Barista from Illinois, dealing with coffee since 1970.
Knows everything about her local coffee market, helps us negotiate with farmers.
Our main salesperson, she can sell a cup of coffee faster than you say “bean”.
Section Name
Presentation Title
Paula Balemey
Guatemala
Agniezska McFly
Poland
Knows everything about her local coffee market, helps us negotiate with farmers.
Our main salesperson, she can sell a cup of coffee faster than you can say “bean”.