Pay-per-cup model with payment processed before the order begins. If a customer is unhappy with his cup, we send him a promo code.
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Presentation Title
3.2. Business Model
Our cups will be made only with speciality coffee beans ordered from small suppliers in Kenya, Guatemala and Indonesia. We will give away a significant percentage of our revenue to farmers and NGOs supporting the independent coffee industry.
Lena Berger
German graphic designer, photographer and painter. Above, you see his face without his morning cup of coffee.
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Presentation Title
3. Business Model
Section 1.
Start with good beans.
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5. Way to the market
Promotion strategy
Contextual advertising
Affiliated advertising in print and online publications (Sprudge, The NewYorker)
"Word of mouth" and social media promotion
The cost of customer attraction:
Drops from $20 per client at startup to $13 during the third year by achieving a high level of recognition
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Presentation Title
6. Team
Lena Berger
Germany
Paul Smith
USA
Paula Balemey
Guatemala
Agniezska McFly
Poland
German graphic designer, photographer and painter. A coffee addict.
Barista from Illinois, dealing with coffee since 1970.
Knows everything about her local coffee market, helps us negotiate with farmers.
Our main salesperson, she can sell a cup of coffee faster than you say “bean”.
Section Name
Presentation Title
6. Team
Paula Balemey
Guatemala
Agniezska McFly
Poland
Knows everything about her local coffee market, helps us negotiate with farmers.
Our main salesperson, she can sell a cup of coffee faster than you can say “bean”.
