Section Name
Presentation Title
Promotion strategy
Contextual advertising
Affiliated advertising in print and online publications (Sprudge, The NewYorker)
"Word of mouth" and social media promotion
The cost of customer attraction:
Drops from $20 per client at startup to $13 during the third year by achieving a high level of recognition
Section Name
Presentation Title
Lena Berger
Germany
Paul Smith
USA
Paula Balemey
Guatemala
Agniezska McFly
Poland
German graphic designer, photographer and painter. A coffee addict.
Barista from Illinois, dealing with coffee since 1970.
Knows everything about her local coffee market, helps us negotiate with farmers.
Our main salesperson, she can sell a cup of coffee faster than you say “bean”.
Section Name
Presentation Title
Paula Balemey
Guatemala
Agniezska McFly
Poland
Knows everything about her local coffee market, helps us negotiate with farmers.
Our main salesperson, she can sell a cup of coffee faster than you can say “bean”.
Section Name
Presentation Title
For the project’s technical support we relied heavily on existing capabilities, such as:
Google App based solutions
We attract third-party developers using the resources of Google App. In particular, we use a system called Appointy, created along the lines of API Google Calendar.
Google App
Includes a corporate email, shared documents, calendar management, and other features.
Section Name
Presentation Title
Agniezska McFly
Telephone:
Hong Kong: +000 0000 0000
Moscow: +7 000 000 0000
Address: 0000, Office Tower, Convention Plaza, 2 Harbour Road, Wanchai