More and more shops are going online, but why do coffee sellers and cafes lag behind? Wouldn't it be great to wake up to a cup of coffee delivered right to your front door?
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1. Idea
You order a cup of coffee online—immediately, for the next day or even subscribe for a daily cup (say, each day at 9AM).
A delivery person brings it to your door at the designated time. Everybody is happy!
To protect delivery people from your morning fury, we insist on payment beforehand.
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2.1. Portrait of a customer
Students
Professionals
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2.2. Portrait of a customer
Students
Professionals
AGE 17–25
INCOME
5,000—25,000
OTHER
Price sensitive, career-oriented, coffee lovers
AGE 22–35
INCOME
23,000—150,000
OTHER
Often on business trips, doesn't always know local coffee options
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3.1. Business Model
Pay-per-cup model with payment processed before the order begins. If a customer is unhappy with his cup, we send him a promo code.
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3.2. Business Model
Our cups will be made only with speciality coffee beans ordered from small suppliers in Kenya, Guatemala and Indonesia. We will give away a significant percentage of our revenue to farmers and NGOs supporting the independent coffee industry.
Lena Berger
German graphic designer, photographer and painter. Above, you see his face without his morning cup of coffee.
