Presentation Title
Section Name
2.1. Portrait of a customer


Students
Professionals
Presentation Title
Section Name
Students
Professionals
Presentation Title
Section Name
Students
Professionals
AGE
17–25
INCOME
5,000—25,000
OTHER
Price sensitive, career-oriented, coffee lovers
AGE
22–35
INCOME
23,000—150,000
OTHER
Often on business trips, doesn't always know local coffee options
Section Name
Presentation Title
Pay-per-cup model with payment processed before the order begins. If a customer is unhappy with his cup, we send him a promo code.
Section Name
Presentation Title
Our cups will be made only with speciality coffee beans ordered from small suppliers in Kenya, Guatemala and Indonesia. We will give away a significant percentage of our revenue to farmers and NGOs supporting the independent coffee industry.
Lena Berger
German graphic designer, photographer and painter. Above, you see his face without his morning cup of coffee.
Section Name
Presentation Title
Section 1.