Readymag was devised to be a “printing press for the digital era”—a tool for publishers making webzines. However, it turned out that people wanted to use Readymag for a bigger range of applications: from landing pages and portfolios, to small sites, presentations, and longreads. Our team listened to users and worked to expand Readymag’s functionality, making it a better fit for all needs. Since then, our basic workflow remains unchanged. Users begin with a blank page, then add text, images, shapes, slideshows, maps, or video, arranging these elements using the grid. In Readymag, these building elements are called widgets.